UNDEFEATED x
YOU BALL TRAINING
You Ball Training is a youth supporting organization, who provide the tools and skills for student-athletes. Giving the foundations for success in life, as well as a chance at becoming pofessional basketball players.
Drawing inspiration from my own youth; I was able to pull references for possible type treatments and a culmination of an overall vibe. The challenge was maintaining Undefeated’s hard edge persona while expressing playfulness at the same time.
Drawing inspiration from my own youth; I was able to pull references for possible type treatments and a culmination of an overall vibe. The challenge was maintaining Undefeated’s hard edge persona while expressing playfulness at the same time.
Development of Collaboration Logo and Graphic Assets for Team Jerseys
Reference Board
*Key Reference Pull
Tying it back to today’s youth and who they look up to; Kevin Durant and Russell Westbrook already have their eyes set on toys from their childhood.
Initial Sketch
