NIPSEY HUSSLE x NIKE x UNDEFEATED

    The initial concept of this project came from Nike, inspired by L.A. and it’s subculture of low riders.  What better icon to have chosen than the late Nipsey Hussle.  A man of his community, who strove to uplift the city and all the people in it.  Providing tools for the less fortunate, giving them a fighting chance at having a decent life.  With these elements in play, Undefeated became the vehicle in launching this display of appreciation.  The script was inspired by none other than Nipsey’s own take on Crenshaw.